Bella Ragazza
(Dar es salaam)

Anna Lugenge is the visionary founder of Bella Ragazza Tanzania, a socially conscious brand dedicated to preserving cultural heritage while empowering communities. With a passion for craftsmanship and a deep respect for Tanzania’s rich traditions, Anna established the brand to create meaningful opportunities for women and artisans in rural areas.

At the heart of Bella Ragazza Tanzania lies a commitment to empower rural women through basket weaving, an art form passed down through generations. By providing access to wider markets and fair income, Anna ensures that these women not only preserve their cultural identity but also gain financial independence and dignity.

In addition to weaving, Anna has extended her support to local leather artisans, highlighting Tanzania’s heritage in leatherwork. Through training, design innovation, and market linkage, she creates space for these artisans to showcase their skills while adapting to contemporary styles.

Her work embodies the values of heritage, empowerment, and sustainability. Bella Ragazza Tanzania products tell stories—woven or stitched by skilled hands, rooted in culture, and crafted for modern use. Under Anna’s leadership, the brand has become more than a fashion and lifestyle label; it is a platform for community upliftment and cultural preservation.

Driven by the belief that true empowerment begins with opportunity, Anna Lugenge continues to champion rural women and artisans, bridging the gap between tradition and modernity, and putting Tanzanian craftsmanship on the global stage.