Swahili Fashion Week ’26

WASHINGTON BENBELLA EMERGING DESIGNERS COMPETITION (WBEDC) 2026

THEME: Beyond the Pitch: Fashion in Motion

Football is more than just a game; it is identity, unity, and a source of creative inspiration.

As we look ahead to AFCON 2027, we invite emerging designers to submit fashion creations that reflect African culture and tell stories through their work.

This is not a sportswear competition, but rather a platform to showcase fashion with storytelling, creativity, and vision.

Washington Benbella Emerging Designers Competition 2026 — Beyond the Pitch: Fashion in Motion

Apply for WBEDC 2026

Deadline: 15th September 2026
For more info: +255 769 696 633

Washington Benbella

Who was Washington Benbella?

Washington Benbella was a Tanzanian male born in 1989 and died in 2016. He was a young man who was very passionate about his work. He worked with 361 Degrees Africa for more than five years as a Fashion Coordinator and later as the project manager for Swahili Fashion Week. His initial dream was to be a designer but he pursued project management and graduated with a Bachelor’s Degree from the University of Dodoma. In all the years working with 361 Degrees Africa he gave his all to the fashion industry by guiding, motivation, and mentoring young talent in fashion in the country. His major aim was to make changes and bring about meaningful development in Tanzania fashion industry. Swahili Fashion Week recognizes his efforts and uses this chance to help designers achieve their best, hence naming the awards after him to continue his legacy.
May his soul rest in peace and his legacy prevail.

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